Be Plant Strong: Why more athletes are harnessing the power of plants

February has been a busy month in the world of sports with the U.S. Super Bowl LII kicking things off to an energetic start, followed closely by the PyeongChang 2018 Winter Olympics. With these events on the radar and the word  “vegan” being paired with “athlete” more than ever before, we thought we’d take a look at the role plant-based living is playing in the world of sports and fitness and, in particular,  competitive sports.

You’ll find vegan athletes, from amateur to elite, in just about any sport you can name — tennis, running, soccer, boxing, bodybuilding, snowboarding, surfing, cycling, martial arts, skating — each athlete with their own story about how a vegan diet is raising their game on the playing field.

In the run-up to this year’s Super Bowl, we heard about the growing number of NFL players adopting vegan diets, inspired by former lineman David Carter who went vegan in 2014 and has been advocating for plant-based diets ever since. And, in the very recent 2018 Winter Olympics, we saw World Champion pairs figure skater and vegan of ten years, Meagan Duhamel take Gold, showcasing the benefits of a vegan lifestyle to a worldwide audience.

To mark this month of major sporting events, VegFund spoke with four plant-based influencers who are harnessing the power of plants to fuel their sports and fitness goals.

Meagan Duhamel, pairs figure skater

2018 Winter Olympics Gold Medallist pairs figure skater, Meagan Duhamel not only showed the world just what the power of plants can achieve, but she also set a wonderful example during her time in South Korea by rescuing a dog destined for the meat trade and urging fellow athletes to do the same.

2011台北ISU四大洲花式滑冰錦標賽-雙人花式滑冰短曲-CAN_Meagan DUHAMEL+Eric RADFORD by YU CHIH-WEI Reproduced Under Creative Commons Copyright License

Image Source: 2011台北ISU四大洲花式滑冰錦標賽-雙人花式滑冰短曲-CAN_Meagan DUHAMEL+Eric RADFORD by YU CHIH-WEI
(Reproduced Under Creative Commons
Copyright License)

  •  What role do you envision plant-based diets playing in the future of professional sports?

“I hope that more and more athletes will focus on plant-based diets. Dairy is causing so much inflammation that prevents athletes from properly recovering, and I truly hope all people, not just athletes, realize that there is no need for animals in their diet, just nutritiously dense whole foods.”

  • What was the main challenge you faced in your sporting career when switching to a plant-based diet?

“The main challenge I faced was travel. When I am at home, it’s easy because I know all the health food stores and restaurants in my area. It was difficult at first to travel, but then I discovered the HappyCow App, and since then I have the opportunity to find some of the greatest veggie places in the world!”

Find out how this elite vegan athlete prepared to win Gold!

Anthony Mullally, rugby player

Ireland international rugby player Anthony Mullally (aka Vegan Warrior) has been vegan for more than a year now, motivated by his concern about the environmental impact of factory farming and after having already cut out meat from his diet for health reasons. Mullally initially worried that going vegan might affect his performance on the field; however, he is already reporting the positive benefits of this lifestyle after experiencing his most consistent playing season ever.

Image Source: Anthony Mullally

Image Source: Anthony Mullally

  • What was the first positive benefit you noticed, physically or mentally, in your training and performance once you switched to a plant-based diet?

“Mentally I started to a feel a lot clearer — it’s hard to describe, but less busy. Physically I felt less tired, especially in the mornings when all the lads at training are relying on coffee to get them through, I feel I don’t need it. I also started to recover more quickly between workouts, and I’ve hit new personal best scores in the gym.”

  • What role do you envision plant-based diets playing in the future of professional sports?

“One of my goals is to make veganism more acceptable in professional sports. There has already been a massive shift in consciousness, with more and more people being open to it, and I think it will continue to become more common.”

Anastasia Zinchenko, powerlifter and bodybuilder

International-level vegan powerlifter, bodybuilder, and biochemist, Anastasia Zinchenko applies the power of science and plants to fuel her sport and to support others in their fitness goals.

Image Source: Anastasia Zinchenko

Image Source: Anastasia Zinchenko

  • What was the main challenge you faced in your sporting career when you switched to a plant-based diet?

“There are so many different opinions and influences on the internet. All of the sources state something different, which can be really confusing. For this reason, all the information I share online is based on scientific research and accounts for individuals’ differences and preferences. I share this information with the community to make it easier for people to decide what to eat and shed some light on that confusion and the uncertainties that are currently present online.”

  • What role do you envision plant-based diets will play in the future of professional sports?

“I hope that in the future more athletes will become vegan to show that top performance is possible following a vegan diet, which causes the least harm possible to the animals, the environment, and to oneself. I think that vegan athletes are great role models and advocates for a healthier lifestyle that causes less harm.”

Vlad Ixel, endurance runner

Champion vegan ultramarathon runner Vlad Ixel started running in 2012 and turned vegan shortly after. He has had tremendous success in the sport over a short period of time competing and thriving on a plant-based diet.       

Image Source: Vlad Ixel

Image Source: Vlad Ixel

  • What was the main challenge you faced in your sporting career when switching to a plant-based diet?

“I think the main challenge was finding time to eat all the calories that I needed — most days I eat between 4000–5000 calories and, if you want to keep your diet clean, that’s a lot of time spent eating — so I try to find the right mix of raw foods for breakfast and lunch, and heavier cooked foods for dinner.”

  • What was the first positive benefit you noticed, physically or mentally, in your training and performance once you switched to a plant-based diet?

“I would have to say it was the improved recovery — I have been training seven days a week for the past five and a half years and I don’t know too many non-vegans who can do that. I have also competed in over 150 running races, of which I have won 50%. Since going vegan I have been sleeping better and have more energy, plus I’m a happier person — looking back to when I used to eat meat, I used to get angry really quickly but since switching to plant-based foods, I am a lot more relaxed and not so easily aggravated.

After being vegan for a few months, I also got to see that there is a lot more to it than just my own personal increased recovery. That there are millions of animals that die and suffer every single day. I know that I will never have any animal products even if I stop running.”

Are you a vegan health and fitness advocate?

Check out these recently released, dynamic documentaries on plant-based eating and sports. James Cameron’s The Game Changers and Santino Panico’s From the Ground Up are already exciting the public about the health and fitness benefits of plant-based eating. And, keep your eyes open for the release of Running For Good, which follows world-record marathon runner Fiona Oakes in her attempt to compete in the “toughest foot race on earth.”

Consider screening one of these groundbreaking vegan sports documentaries in your community. VegFund is eager to support vegan advocates in sharing these powerful films. Apply for grant funding to cover the film’s license as well as certain event-related costs.

VegFund would like to thank Meagan Duhamel, Anthony Mullaly, Anastasia Zinchenko, and Vlad Ixel for taking time out from their busy training schedules to speak with us and share their valuable insights on how the power of plants have helped them fuel their sporting achievements.

2017 – Year of the vegan

Five major wins for veganism in 2017 setting us up for a successful year ahead

We’ve seen so much progress in the vegan world over the past twelve months that it’s safe to say that 2017 was the year that veganism went mainstream. And that makes 2018 an exciting year to advocate for veganism!

A quick look at Google Trends shows a marked growth of interest in veganism over the past two years. Plant Based News recently reported on a study by market analyst, GlobalData Retail supporting this trend. Molly Johnson-Jones, senior analyst noted, “I don’t think it’s a fad. I think it’s a genuine shift.”

Google Trends graph - vegan

But what factors are influencing this recent growth in interest in veganism? Social media and the easy availability of information on vegan living, foods, and recipes have certainly played a major role. But what else is spurring this trend? Are we entering an era of more deliberate thought about what we choose to eat?

We’ve highlighted five of the big vegan wins from 2017 that are already setting a precedent for 2018.

  1. A record number of media hits

Throughout 2017, mainstream media platforms around the globe, whether online, print, or television, ran news and opinion pieces on all things vegan — from HuffPost and The Washington Post to Sky News and The Guardian — so many that it’s becoming a challenge to keep up with all the coverage.

  1. Three influential documentaries hit global screens

2017 brought a diverse mix of vegan-themed films to global screens, from What The Health by the creators of the award-winning documentary Cowspiracy, Netflix’s very own action-adventure, OKJA, and The Last Pig, screened at film festivals and in communities across the world — something to suit everyone’s taste.

Consider screening one of these groundbreaking vegan films in your community this year. Find out how VegFund can support you today.

  1. Big brands and supermarkets jumped on the vegan bandwagon

Ben & Jerry’s launched a dairy-free range. Yes, that’s right — you can now indulge in many of their classic ice-cream flavors! That may be a good thing or bad thing, but it’s dairy-free, so we’ll take it, thank you. Stock up on a few tubs for your next food sampling. They’ll be a hit with passersby.

Major international dairy brand Danone entered the plant-based arena through its acquisition of WhiteWave, producer of well-known organic, non-GMO, plant-based brands such as Silk and So Delicious.

Tesco expanded its Free From range, adding a number of new vegan products, and then topped off their efforts nicely by launching a plant-based line of convenience foods — Wicked Kitchen — a great way to ring in the new year.

  1.  Celebrity influencers embraced plant-based living

More influential figures, including actors and elite athletes, embraced plant-based living during 2017, claiming it to be the best decision they’ve ever made and adding themselves to the ever-growing list of famous vegans. Celebrity influencers who switched to a plant-based diet in 2017 included:

  • Laverne Cox of Orange is the New Black
  • Lewis Hamilton, Formula One world champion race car driver
  • Edie Falco, known for her role as Carmela on the HBO series The Sopranos
  • Ne-Yo, R&B Singer
  • Anthony Mullally, international rugby player

… to name just a few!

  1. Chain restaurants rolled out new menus

“Can we see the vegan menu please?”

“Yes, of course. No problem at all.”

… just a normal exchange when you walk into a fast-food or chain restaurant these days!

Building on progress seen in chain restaurants, cafes, and takeouts during 2016, many global chains added even more vegan options to their menus in 2017, making it easier than ever before to eat out with friends and family or grab something when you’re on the move.

Veganism is thriving

It’s not uncommon these days to overhear people talking about eating less meat and discussing plant-based alternatives when you’re out and about. The vegan conversation has officially broken into mainstream dialogue, and it’s expanding by the day.

A recent U.S. study from Mintel states:

“non-dairy milk sales have seen steady growth over the past five years, growing an impressive 61 percent since 2012, and are estimated to reach $2.11 billion in 2017.”

More and more studies are suggesting that plant-based food will be the biggest food trend in 2018.

What better time than now to be advocating for a more compassionate world? Whether you’re advocating for human health, the environment, or animal rights, these wins from 2017 will surely help make your work a little easier in the months to come. After all, food is the way to our hearts, right?

We can’t wait to see what this year has in store for veganism and for your outreach activities. And, don’t forget that VegFund is here to help. Find out more about our grant programs today!

What are your vegan outreach plans for 2018? We’d love to hear from you. Leave us a reply by commenting on this post.

California College Students Share Vegan Food Samples for Meatout 2015

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Volunteers from Vikings for Animals in CA discussing veganism with their fellow students.

Every first day of spring, thousands of vegan activists take part in Meatout, and VegFund is thrilled to be a source of funding for some of these activists through our Food Sampling program. These events vary widely in size and layout, but what they all have in common is vegans banding together to show others how wonderful vegan food can be and to encourage them to move toward a more compassionate diet.

volunteers

It’s always best to have multiple volunteers to ensure you’re able to greet each person and keep everything going smoothly!

One of the best recaps we have gotten so far from Meatout 2015 that just passed was from Vikings for Animals, a local college student group in California. They reached an estimated 350 students at their school with vegan food samples and literature. They even gave out information on how to eat vegan in their local community and how to get involved with their group. It is always a good idea to give potential new vegans information like this that they can use to follow up on their good intentions once your food sampling table is gone!

At their table, Vikings for Animals gave out vegan cookies, milks, and deli slices, all of which passersby found interesting and tasty. The food and information led to some great conversations, including with former vegans, someone who was dating a vegan, someone whose mother was an activist, and more! All of this shows how important and helpful it can be just to get the vegan message out there and be available to answer questions and clear up misconceptions.

Missed Meatout this year? No problem! As our many past and current grantees know, VegFund gives out Food Sampling grants year round and it is a piece of (vegan) cake for any eligible vegan activist to get started. Check out our guidelines today!

Pay Per View Spotlight: L214 – Vegan Place in Lyon, France

l214viewerYou may not know this, but VegFund offers pay per view grants to activists all over the world, not just in the US. The only difference is that viewers in the US receive $1 cash reimbursements, whereas viewers outside the US must receive non-cash reimbursements (usually a delicious vegan treat) costing $1 or less.

One group that has done some great pay per view events is French organization L214, which does events called Vegan Place, sometimes assisted by other vegan or animal rights organizations, where they set up tables in the middle of a busy location. In addition to passing out brochures and selling some vegan food to help fund their work, they offer viewers a free vegan dessert (such as a chocolate chip cookie) for watching a video about animal cruelty in France.

l214sign

An activist holds up a sign that offers viewers a free piece of cake in exchange for watching a video.

l214crowd

l214food

One pay per view event, for example, was in the city of Lyon. In this case, they were joined by the Association Végétarienne de France (Vegetarian Association of France) and a student group called Sentience. They estimate that they reached 600 people with their work that day. Of those, about 400 tasted vegan food samples and 120 watched the video. L214 activists feel that many people at these events have their thoughts and behavior influenced both by the videos and by the food samples.

If you’re interested in doing a pay per view event wherever you are in the world, please review our guidelines and then fill out an application!

The Health Argument vs. Ethical Argument: Which Is More Powerful?

By Sarah Hanshew, 2014 Summer Intern

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Cease Animal Torture hosts a table at their university in California, including some vegan health information and an environmental argument for going vegan.

“I’m vegan because I’m really concerned about animal welfare.” “I chose to become a vegetarian because I wanted to lose weight.” “The environment really suffers from animal agriculture, and that’s why I chose not to eat meat.”

All of these are common reasons for choosing and maintaining a vegan or vegetarian lifestyle, but is there one reason that’s more common among non-meat eaters? Are health arguments more convincing than ethical arguments? Activists could benefit from knowing these answers because they are frequently questioned about the reason(s) behind their lifestyle choice. By knowing which argument is most effective, activists could be more fruitful in encouraging their audience to choose vegetarianism or veganism.

Published research studies on vegetarianism reveal that there are two primary motivations for a meat-free diet: health concerns and ethical considerations (Fox & Ward, 2008). A recent online study conducted by Winthrop University showed that a majority of vegetarians (including vegans) chose to be and stayed vegetarian for ethical reasons. A little over 80 percent of the subjects that were surveyed online stated that their original reason for becoming vegetarian was of an ethical nature. Almost 83 percent of those subjects also stated ethical reasons for why they have remained vegetarian (Hoffman et al., 2013).

So now that we have this information, how can we as activists use it to our advantage?

Because a majority of people choose to be vegetarian and remain vegetarian due to ethical concerns, an ethical argument is what we can best use to persuade our audience to choose a compassionate lifestyle. Here are some tips on how to be as effective as possible during activism:

  • Make your words powerful. This is especially important. Try to use strong, vivid language as you share with your audience the facts and atrocities behind factory farming and why you believe it isn’t ethical.
  • Create powerful imagery. Ask them if they can picture their cat or dog in the same place as a factory farmed pig, cow, or chicken. That’s something that is sure to stay with them.
  • Prepare. This is something so crucial for activists. If you want to appeal to people with an ethical argument, it is important to know your facts. Maybe you can learn the statistics on the numbers of animals killed or harmed, specific types of abuses, and answers to some common objections you will hear.
  • Be positive. In addition to sharing negative statistics, you may also want to spread awareness of how many animals’ lives are saved each year just by maintaining a vegetarian or vegan lifestyle.
  • Be confident. This may be easier said than done, but showing confidence really makes a difference during activism. If you believe in yourself and what you are saying, your audience will have an easier time believing you!

Do you have any great activist tips? Please share them with us in the comments!

References:

Fox, N. & Ward, K. (2008). Health, ethics and environment: A qualitative study of vegetarian motivations. Appetite, 50(2-3), 422-429.

Hoffman, S.R. et al. (2013). Differences between health and ethical vegetarians. Strength of conviction, nutrition knowledge, dietary restriction, and duration of adherence. Appetite, 65, 139-144.

Rotate the Universe: Stewart Solomon

AccActCover

Originally written in 2006; taken from The Accidental Activist.

Matt Ball’s “How Vegan Is Enough?” lecture at the 2006 Animal Rights Conference was refreshing. I almost didn’t go because I was afraid the answer would be that there was no limit to how vegan one should be, that it might be some fire-and-brimstone speech with someone reciting the entire encyclopedia of animal products. Many people hear about all of these trace animal products and think veganism is beyond impossible.

I remember when one person asked Matt how to convince his brother to go vegan. He’d been at it for years and years to no avail and basically felt like a failure. If he couldn’t convert his own brother, he thought, how could he affect anyone else? Matt told him to forget about his brother, that his brother wouldn’t turn vegan to spite him, if for no other reason. Matt told him to go to a college campus, a concert, a record store, and hand out literature: “Some of them will read it, become vegetarian or vegan, and you will have saved thousands of lives.” I took great comfort in that remark. It was as if a huge burden was suddenly lifted from my shoulders.

I remembered that talk earlier today. I was very tired and my back hurt, but I was able to distribute 750 booklets at Pasadena City College. On the drive home I started thinking about an old riddle: How many physicists does it take to change a light bulb?

Two. One to hold the bulb and one to rotate the universe.

I think that holding the light bulb is easy, and rotating the universe is sometimes difficult. However, that light bulb must be changed.

-Stewart Solomon

 

Common Vegan Myths Debunked

By Sarah Hanshew, 2014 Summer Intern

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While vegan diets mainly consist of health-supporting, whole plant foods, the common misconception that we can’t indulge is also false, as shown by this beautiful dessert spread from French vegan activist group L214.

Whether you are vegan or non-vegan, it is likely that you have heard some negative notions regarding veganism. Vegan myths can relate to many different things, such as nutrition, budget, ethics, and identity, and can be heard from various sources. Whether they are acting defensively or simply uninformed, people may approach you during activism and express their misunderstandings about veganism. Sometimes friends and family might use vegan myths to justify why they are not vegan themselves.

Regardless of where vegan myths come from and why, it is important for omnivores to know the facts behind these misconceptions. This also makes it imperative for activists to have a good understanding of the facts so they are able to answer the misconceptions of others. There are countless vegan myths, but here are some of the most common:

Myth: Vegan diets are unhealthy.

Fact: According to the American Dietetic Association, when properly planned, vegetarian or vegan diets “are healthful, nutritionally adequate, and may provide health benefits in the prevention and treatment of certain diseases.” A vegan diet typically consists of mostly whole, plant-based foods and is low in cholesterol and fat. Being vegan does not mean compromising your health, as long as your daily diet contains all necessary nutrients for healthy living. A poorly planned diet, vegan or non-vegan, is always unhealthy, so make sure your vegan diet is full of fruits, vegetables, grains, healthy fats, protein, complex carbohydrates, and plenty of water.

Myth: Vegans cause harm to plants.

Fact: Plants do not have pain receptors or central nervous systems, so it is not likely that they feel pain as humans and animals feel it. At any rate, more plants’ lives are saved by not eating meat because of the large quantity of vegetation required to feed farmed animals. For example, a pound of beef can use up to 20 pounds of feed grain. So regardless of whether you’re concerned about plants or animals, if you want to preserve the most lives possible, a vegan diet is preferable.

Myth: Eating vegan is expensive.

Fact: Eating a vegan diet doesn’t mean that you have to buy all specialty products. Beans, lentils, nuts, grains, and tofu (all great sources of protein) are typically cheaper than meat, especially when bought in bulk. The money saved by leaving meat off your grocery list can go toward buying fresh fruits and vegetables or even non-dairy milk. A vegan diet is manageable with any budget!

Myth: All vegans are hippies.

Fact: This seems to be the vegan stigma, regardless of the fact that vegans come in all shapes and sizes and from different backgrounds. Vegan isn’t synonymous with hippy; there are vegan NFL players, politicians, actors/actresses, singers, and the list goes on and on. Vegans can’t be labeled with just one word, but what can be said about all vegans is that they have many good reasons (moral, environmental, and health-related) for keeping animal products out of their diet.

Myth: Vegans don’t get enough protein or calcium.

Fact: “Where do you get your protein and calcium?” This is a question that vegans are often asked, but if you are vegan, it is usually an easy one to answer. Tempeh, lentils, soymilk, tofu, quinoa, cashews, beans, peanut butter, and rice are all amazing sources of protein for vegans. Protein sources for vegans are abundant, as are sources of calcium. Just because your diet doesn’t include dairy doesn’t mean it is without calcium. Some of the best calcium sources for vegans are kale, collard greens, almond butter, broccoli, blackberries, oranges, and sesame seeds.

Can you think of some other vegan myths and how you can refute them? Let us know in the comments!

Meat Logic: Why Do We Eat Animals?

By Sarah Hanshew, 2014 Summer Intern

meatlogic_cover_400“Humans are omnivores.” “Humans need to eat animals to live.” “It’s natural; animals eat other animals.” “We’ve been eating meat since the beginning of time.”

Have you ever heard any of these rationalizations for eating meat? Maybe you’ve actually said something like this in the past. But how accurate are these arguments? What would happen if many of these rationalizations were refuted all in the same place, one by one? Emmy-nominated writer and producer Charles Horn wanted to find out.

He reveals in his book, Meat Logic, that many of the rationalizations used for eating animal productsappear to be based not on emotion but on reason and logic. What he tests, and what his book is truly about, is the logical soundness of each rationalization.

There is a rationalization for everyone if you want it bad enough.” (p. 130)

Horn begins the book with a little background on philosophy, animals, and the basis for animal rights in order to give readers a general understanding of the dispute over eating animals. In the core part of the book, 31 different rationalizations for eating animals are individually put to the test. He provides scientific and philosophical evidence into language that makes it easy for readers to understand and really profit from the knowledge he provides. He is able to contest each of the aforementioned rationalizations in just a couple pages.

Horn states in the book that he didn’t expect every reader to change their mind about eating animals, but he is still “quite hopeful about the future.” He recognizes that more people will change their eating habits once they gain more knowledge about the subject.

If you are an animal activist and are looking for more effective ways to address those opposed to veganism, then this book is a must-read. It can also act as a great reference tool! If you are interested in the rationale of why humans eat animals, then read this book and allow it to challenge you and inform you and maybe even inspire you.

Have you already read Meat Logic? We would love to know what you thought of this book. Let us know in the comments below.

Vegucated: Three People. Six Weeks. One Challenge.

Film Review By: Sarah Hanshew, 2014 Summer Intern

cover_vegucatedFor those of you who haven’t seen the successful and praised documentary Vegucated, written and directed by Marisa Miller Wolfson, it shows the journey of three meat-eating New Yorkers who pledge to implement a vegan diet for six weeks. All three participants agree to take on this challenge with the hopes of living a healthier lifestyle.

Watching this documentary is what inspired me to become vegan in the first place, and it completely changed my outlook on what it really means to be vegan. Vegucated is full of useful information and I firmly believe that anyone, vegan or non-vegan, can benefit from the knowledge gained through this documentary.

The documentary kicks off with Marisa introducing the courageous partakers who all have very different backgrounds. Tesla is a college student living in Queens, Brian is a bachelor from California, and Ellen is a psychiatrist and single mom. All three reveal to Marisa their meat- and dairy-filled refrigerators and admit that they are a bit anxious about the six weeks ahead of them.

Marisa starts off by getting them “vegucated.” She takes them to a local health food store, and she shows them the vast amount of meat- and dairy-free options that vegans have. They also get a few medical tests done so that they can see their health progress at the end of the six weeks.

Marisa not only educates them about the supermarket, but she shows them the truth behind animal agriculture as well. All three of them are shocked to see footage of the cruelty that lies within slaughterhouses and factory farms. Brian is especially surprised by how emotional he feels after seeing such horrific images. After watching the footage he says, “You can really see that these animals are experiencing pain.”

Along their journey, Tesla, Brian, and Ellen also get to meet with some professionals and longtime vegans that share their knowledge and wisdom. It’s extraordinary to see their minds and tastes change so much over the course of six weeks just by learning and experiencing new things. (Plus, it’s fun to see everyone enjoying vegan s’mores around a campfire!)

Is it possible that three tremendously different people can all change their views, lifestyle, and health in six short weeks? Find out by watching the enthralling Vegucated documentary. You might end up being inspired by the educational tactics used by the filmmakers and maybe learn to use them in your own activist work.

If you have watched it, don’t forget to let us know what you think in the comments!

The Chain

Book Review By: Sarah Hanshew, 2014 Summer Intern

the chainWith the suspense novel The Chain comes the incredible story of Jude Brannock, an animal welfare investigator trying to uncover the animal abuse that takes place in the small town of Bragg Falls. Author Robin Lamont, an animal advocate currently living in New York, uses her professional experience as an actress, a private investigator, and a prosecutor as inspiration for her novels, including this page-turner.

The story begins as Jude Brannock arrives in Bragg Falls, a town that survives only with the local meat packing plant, D&M Processing. Jude, an employee of the animal rights group The Kinship, comes from Washington, D.C. with plans to meet Frank Marino, a D&M worker who has an exposing undercover tape of animal abuse at the plant. Upon her arrival, Jude discovers that Frank was found dead in his car just days earlier. Without Frank or the tape, Jude has no concrete evidence of the supposed animal abuse.

Jude’s passion for her work is what keeps her in Bragg Falls even after the knowledge of Frank’s death. She suspects that extreme measures were taken to destroy any evidence of animal abuse at the plant, so she sticks around to do more investigating.

It becomes clear to Jude early on that her presence is unwelcome in Bragg Falls because people see her as a threat to the town’s livelihood, regardless of any knowledge of conditions at D&M Processing. The knowledge she does gain from a few concerned citizens reveals the horrific, yet very real, treatment of slaughterhouse pigs.

Jude’s entire stay in Bragg Falls is shaped by misfortune and harassment from the town, and what stands out most from her journey is her unwavering conviction. She is brought down time and time again, but continues to fight for what she knows is right. What is also striking is how relatable Jude reveals herself to be. She isn’t just a hardened shell of a woman; she recognizes how difficult her line of work is and the emotional toll that comes with her job. Any animal advocate would easily relate to her character, and she makes this story seem so real.

This informative and inspiring novel is a must-read for anyone wishing to learn more about slaughterhouse animal abuse and the importance of advocacy for animals. Prepare to be on the edge of your seat!

What do you think about The Chain? Let us know in the comments below!