2017 – Year of the vegan

Five major wins for veganism in 2017 setting us up for a successful year ahead

We’ve seen so much progress in the vegan world over the past twelve months that it’s safe to say that 2017 was the year that veganism went mainstream. And that makes 2018 an exciting year to advocate for veganism!

A quick look at Google Trends shows a marked growth of interest in veganism over the past two years. Plant Based News recently reported on a study by market analyst, GlobalData Retail supporting this trend. Molly Johnson-Jones, senior analyst noted, “I don’t think it’s a fad. I think it’s a genuine shift.”

Google Trends graph - vegan

But what factors are influencing this recent growth in interest in veganism? Social media and the easy availability of information on vegan living, foods, and recipes have certainly played a major role. But what else is spurring this trend? Are we entering an era of more deliberate thought about what we choose to eat?

We’ve highlighted five of the big vegan wins from 2017 that are already setting a precedent for 2018.

  1. A record number of media hits

Throughout 2017, mainstream media platforms around the globe, whether online, print, or television, ran news and opinion pieces on all things vegan — from HuffPost and The Washington Post to Sky News and The Guardian — so many that it’s becoming a challenge to keep up with all the coverage.

  1. Three influential documentaries hit global screens

2017 brought a diverse mix of vegan-themed films to global screens, from What The Health by the creators of the award-winning documentary Cowspiracy, Netflix’s very own action-adventure, OKJA, and The Last Pig, screened at film festivals and in communities across the world — something to suit everyone’s taste.

Consider screening one of these groundbreaking vegan films in your community this year. Find out how VegFund can support you today.

  1. Big brands and supermarkets jumped on the vegan bandwagon

Ben & Jerry’s launched a dairy-free range. Yes, that’s right — you can now indulge in many of their classic ice-cream flavors! That may be a good thing or bad thing, but it’s dairy-free, so we’ll take it, thank you. Stock up on a few tubs for your next food sampling. They’ll be a hit with passersby.

Major international dairy brand Danone entered the plant-based arena through its acquisition of WhiteWave, producer of well-known organic, non-GMO, plant-based brands such as Silk and So Delicious.

Tesco expanded its Free From range, adding a number of new vegan products, and then topped off their efforts nicely by launching a plant-based line of convenience foods — Wicked Kitchen — a great way to ring in the new year.

  1.  Celebrity influencers embraced plant-based living

More influential figures, including actors and elite athletes, embraced plant-based living during 2017, claiming it to be the best decision they’ve ever made and adding themselves to the ever-growing list of famous vegans. Celebrity influencers who switched to a plant-based diet in 2017 included:

  • Laverne Cox of Orange is the New Black
  • Lewis Hamilton, Formula One world champion race car driver
  • Edie Falco, known for her role as Carmela on the HBO series The Sopranos
  • Ne-Yo, R&B Singer
  • Anthony Mullally, international rugby player

… to name just a few!

  1. Chain restaurants rolled out new menus

“Can we see the vegan menu please?”

“Yes, of course. No problem at all.”

… just a normal exchange when you walk into a fast-food or chain restaurant these days!

Building on progress seen in chain restaurants, cafes, and takeouts during 2016, many global chains added even more vegan options to their menus in 2017, making it easier than ever before to eat out with friends and family or grab something when you’re on the move.

Veganism is thriving

It’s not uncommon these days to overhear people talking about eating less meat and discussing plant-based alternatives when you’re out and about. The vegan conversation has officially broken into mainstream dialogue, and it’s expanding by the day.

A recent U.S. study from Mintel states:

“non-dairy milk sales have seen steady growth over the past five years, growing an impressive 61 percent since 2012, and are estimated to reach $2.11 billion in 2017.”

More and more studies are suggesting that plant-based food will be the biggest food trend in 2018.

What better time than now to be advocating for a more compassionate world? Whether you’re advocating for human health, the environment, or animal rights, these wins from 2017 will surely help make your work a little easier in the months to come. After all, food is the way to our hearts, right?

We can’t wait to see what this year has in store for veganism and for your outreach activities. And, don’t forget that VegFund is here to help. Find out more about our grant programs today!

What are your vegan outreach plans for 2018? We’d love to hear from you. Leave us a reply by commenting on this post.

Activist Spotlight: Lowcountry Vegan Community Outreach

Lowcountry Vegan Community Outreach held a Food Sampling stall at their local Earth Day festival in April, reaching 50 environmentally-concerned people with lots of wonderful vegan food and educational literature! Activists served Daiya and Field Roast products as well as choc chip cookies, and they distributed Compassion Over Killing’s ‘Eating Sustainably’ and Vegan Outreach’s ‘Compassionate Choices’ literature.

Lowcountry Vegan Community Outreach -  Earth Day Festival 2016

Lowcountry Vegan Community Outreach
Earth Day Festival 2016

VegFund spoke with group founder, Lauren to find out more…

VegFund: What inspired you to get involved in vegan outreach?

Lowcountry Vegan Community Outreach: Going vegan itself inspired me to be involved in spreading the message. Once educated on the issues, I felt compelled to share the information, to advance the movement. I credit the Sonoma County vegan community for initially engaging that desire. From there, I felt empowered to strike out on my own and keep it up.

VF: What other activism and/or vegan events have you been involved in?

LVCO: I have enjoyed tabling and leafleting on a semi-regular basis. When I last moved to an area with no vegan groups, I decided to start one, Lowcountry Vegan Community Outreach.

VF: What were some of the common responses and/or discussions you had during this event?

LVCO: On the occasion of Earth Day, I often opened up discussions referencing the environmental impacts of food choices. Since all attendees had just participated in a river and neighborhood clean-up, I figured (correctly) that they were more open to vegan food than the overall local population. Many women presented a casual interest, but it was men especially who exclaimed with pleasant surprise upon tasting the samples.

VF: What was the highlight of this event for you?

LVCO: The highlight was being swarmed by a group of middle-schoolers, all of whom loved the samples and readily took the informational brochures and one of whom explained that when she’s done “growing up” and allowed (by her parents or of an independent age), she plans on becoming vegan. She spoke eloquently about dairy milk being for the calves, so I have faith in her, but she was running off when I wanted to explain away any nutritional concerns; so my husband yelled out, “keep influencing your friends!”

VF: What barriers did you face during the hosting of this event?

LVCO: The only limiting factor was the attendance, but it was expected for a town of its population, but capitalizing on a community event that attracted eco-conscious people was a great opportunity nonetheless.

VF: Do you have any quotes/paraphrases from attendees at your event or anecdotes that may be of interest to other activists?

LVCO: My advice is to work with your situation. As I currently live in a relatively sparse and sprawling area, I still can make a difference in the local communities. One can plant seeds, reach out, and create change anywhere.

There are many ways to inspire people with your outreach efforts, and VegFund would love to help you! Please read our Grant Programs Overview for information on the types of grants available and how to apply.