Cruelty-free takes the fashion world by storm

The future is fur-free

A recent surge in public and governmental awareness about the cruelty involved in factory fur farming is thanks to the tireless efforts of animal advocates across the world.

Animal rights activists — from grassroots to our largest AR organizations — are persuading governments and communities to change policies and legislation for the benefit of animals who suffer in this cruel industry.

OlandMinkFur_Sweden_JMcArthur_2010-4693  - Credit required

Image: Mink on a fur farm. Quebec, Canada, 2016. Jo-Anne McArthur/We Animals.

 Top fashion brands embrace fur-free

The growing trend in fur-free fashion is being spearheaded by some of the world’s leading fashion designers, who are helping pave the way to a fur-free future in fashion.

Over the past year, we’ve seen top fashion brands including Gucci, Michael Kors, Versace, and Maison Margiela commit to going fur-free. Read more in Vogue’s recent article on this topic.

John Galliano, Creative Director of Maison Margiela told Vogue that he changed his perspective on fur after a conversation with an animal rights activist. His beloved dog, Gipsy, also played a part!

“Galliano has been thinking on the idea of a “new glamour” and about what the modern woman really wants — and more and more, that doesn’t include fur.”

In an interview with The Guardian, Donatella Versace said:

“I don’t want to kill animals to make fashion. It doesn’t feel right.”

City and country-wide fur bans on the rise

In January, the Norwegian government became the first Nordic country to ban fur farming by announcing its plans to phase out all fox and mink farms by 2025. Shortly after, in a remarkable move, city supervisors in San Francisco voted to ban the sale of new fur products. This ordinance, set to go into effect on January 1, 2019, will make San Franciso the first major U.S. city to ban the sale of new fur products. Two other California cities, Berkeley and West Hollywood, outlawed fur sales in 2013.

Momentum is building, but there’s still much work to be done. In many countries where fur farming is banned, the import and export of fur is still prevalent. The ongoing efforts of anti-fur campaigners around the globe are as relevant as ever.

ACTAsia showcasing fur-free fashion in China

VegFund grantee, ACTAsia is taking the fur issue in China head-on through an innovative campaign to educate consumers about China’s central role in the global fur trade and showcase compassionate alternatives. In a country where very little attention is given to the cruelty inherent in factory fur farming, ACTAsia’s focus on this issue is breaking new ground.

Ms Pei F. Su, founder & CEO of ACTAsia told Newswire:

“China has become the biggest fur manufacturer and fur consumer country because of a lack of animal protection laws and caring for life education. In addition to abusing animals, this industry is damaging the environment and toxic chemicals dangerous to human health have been repeatedly found in fur clothing”.

In 2016, ACTAsia, in collaboration with Green & Gorgeous, hosted their third successful Fur Free Fashion Show, which attracted more than 300 attendees and reached tens of millions more through media coverage. In May 2018, they will host their  fourth Fur Free Fashion Show with a VegFund-supported “Compassionate Choice Gala Banquet,” in Shanghai — the largest and most influential city in China, and its fashion capital.

“It is a major and ground-breaking accomplishment to present the fashion show and gala plant-based dinner in the economic and cultural center of China” ~ ACTAsia

The goal of ACTAsia’s Fur Free Fashion Show is to showcase a vegan lifestyle on an international stage as a “compassionate, environmentally-friendly and trend-setting way of life.” Activists plan to use the event to reach a diverse audience, including fashion designers, clothing manufacturers, celebrities, singers, models, and event attendees.

There are five key outcomes they strive to achieve from this event:

  • to raise awareness of the issues relating to animal exploitation in the fur industry
  • to present a plant-based diet as trendy, high-status, and compassionate to influential attendees and to millions through media outreach
  • to demonstrate that a plant-based gala dinner can be tasty, satisfying, and high-style, and in sync with an image of the Chinese as economic and cultural leaders
  • to provide consumers with humane shopping options and encourage fashion designers and manufacturers to produce products that are sourced humanely
  • to promote the Fur Free Retailer campaign in China and encourage more Chinese fashion retailers, brands, and celebrities to join and support the campaign.
Image: Catwalk from 2014 Fur Free Fashion Show. ACTAsia, 2014.

Image: Catwalk from 2014 Fur Free Fashion Show. ACTAsia, 2014.

“Each year the show has increased in size, duration, attendees, and media attention. Last year’s show had a media reach estimated at more than 100 million. Importantly, the show has become a networking opportunity for animal advocates across China. In a country that plays an oversized role in determining the fate of our civilization and myriad other species, this is a place where personal connections can ripple through a nascent movement at a critical time.” ~ ACTAsia

Founded in 2006, with the purpose of “helping Asian countries evolve into compassionate societies respectful of all forms of life,” ACTAsia applies a strategic and innovative approach in its advocacy efforts to maximize its impact. Follow the latest from ACTAsia, including their upcoming Fur Free Fashion Show, by following them on Facebook and Twitter today!

Interested in hosting an event like this one in your community? Check out VegFund’s Merit Award program guidelines for more information and to apply.

 

Be Plant Strong: Why more athletes are harnessing the power of plants

February has been a busy month in the world of sports with the U.S. Super Bowl LII kicking things off to an energetic start, followed closely by the PyeongChang 2018 Winter Olympics. With these events on the radar and the word  “vegan” being paired with “athlete” more than ever before, we thought we’d take a look at the role plant-based living is playing in the world of sports and fitness and, in particular,  competitive sports.

You’ll find vegan athletes, from amateur to elite, in just about any sport you can name — tennis, running, soccer, boxing, bodybuilding, snowboarding, surfing, cycling, martial arts, skating — each athlete with their own story about how a vegan diet is raising their game on the playing field.

In the run-up to this year’s Super Bowl, we heard about the growing number of NFL players adopting vegan diets, inspired by former lineman David Carter who went vegan in 2014 and has been advocating for plant-based diets ever since. And, in the very recent 2018 Winter Olympics, we saw World Champion pairs figure skater and vegan of ten years, Meagan Duhamel take Gold, showcasing the benefits of a vegan lifestyle to a worldwide audience.

To mark this month of major sporting events, VegFund spoke with four plant-based influencers who are harnessing the power of plants to fuel their sports and fitness goals.

Meagan Duhamel, pairs figure skater

2018 Winter Olympics Gold Medallist pairs figure skater, Meagan Duhamel not only showed the world just what the power of plants can achieve, but she also set a wonderful example during her time in South Korea by rescuing a dog destined for the meat trade and urging fellow athletes to do the same.

2011台北ISU四大洲花式滑冰錦標賽-雙人花式滑冰短曲-CAN_Meagan DUHAMEL+Eric RADFORD by YU CHIH-WEI Reproduced Under Creative Commons Copyright License

Image Source: 2011台北ISU四大洲花式滑冰錦標賽-雙人花式滑冰短曲-CAN_Meagan DUHAMEL+Eric RADFORD by YU CHIH-WEI
(Reproduced Under Creative Commons
Copyright License)

  •  What role do you envision plant-based diets playing in the future of professional sports?

“I hope that more and more athletes will focus on plant-based diets. Dairy is causing so much inflammation that prevents athletes from properly recovering, and I truly hope all people, not just athletes, realize that there is no need for animals in their diet, just nutritiously dense whole foods.”

  • What was the main challenge you faced in your sporting career when switching to a plant-based diet?

“The main challenge I faced was travel. When I am at home, it’s easy because I know all the health food stores and restaurants in my area. It was difficult at first to travel, but then I discovered the HappyCow App, and since then I have the opportunity to find some of the greatest veggie places in the world!”

Find out how this elite vegan athlete prepared to win Gold!

Anthony Mullally, rugby player

Ireland international rugby player Anthony Mullally (aka Vegan Warrior) has been vegan for more than a year now, motivated by his concern about the environmental impact of factory farming and after having already cut out meat from his diet for health reasons. Mullally initially worried that going vegan might affect his performance on the field; however, he is already reporting the positive benefits of this lifestyle after experiencing his most consistent playing season ever.

Image Source: Anthony Mullally

Image Source: Anthony Mullally

  • What was the first positive benefit you noticed, physically or mentally, in your training and performance once you switched to a plant-based diet?

“Mentally I started to a feel a lot clearer — it’s hard to describe, but less busy. Physically I felt less tired, especially in the mornings when all the lads at training are relying on coffee to get them through, I feel I don’t need it. I also started to recover more quickly between workouts, and I’ve hit new personal best scores in the gym.”

  • What role do you envision plant-based diets playing in the future of professional sports?

“One of my goals is to make veganism more acceptable in professional sports. There has already been a massive shift in consciousness, with more and more people being open to it, and I think it will continue to become more common.”

Anastasia Zinchenko, powerlifter and bodybuilder

International-level vegan powerlifter, bodybuilder, and biochemist, Anastasia Zinchenko applies the power of science and plants to fuel her sport and to support others in their fitness goals.

Image Source: Anastasia Zinchenko

Image Source: Anastasia Zinchenko

  • What was the main challenge you faced in your sporting career when you switched to a plant-based diet?

“There are so many different opinions and influences on the internet. All of the sources state something different, which can be really confusing. For this reason, all the information I share online is based on scientific research and accounts for individuals’ differences and preferences. I share this information with the community to make it easier for people to decide what to eat and shed some light on that confusion and the uncertainties that are currently present online.”

  • What role do you envision plant-based diets will play in the future of professional sports?

“I hope that in the future more athletes will become vegan to show that top performance is possible following a vegan diet, which causes the least harm possible to the animals, the environment, and to oneself. I think that vegan athletes are great role models and advocates for a healthier lifestyle that causes less harm.”

Vlad Ixel, endurance runner

Champion vegan ultramarathon runner Vlad Ixel started running in 2012 and turned vegan shortly after. He has had tremendous success in the sport over a short period of time competing and thriving on a plant-based diet.       

Image Source: Vlad Ixel

Image Source: Vlad Ixel

  • What was the main challenge you faced in your sporting career when switching to a plant-based diet?

“I think the main challenge was finding time to eat all the calories that I needed — most days I eat between 4000–5000 calories and, if you want to keep your diet clean, that’s a lot of time spent eating — so I try to find the right mix of raw foods for breakfast and lunch, and heavier cooked foods for dinner.”

  • What was the first positive benefit you noticed, physically or mentally, in your training and performance once you switched to a plant-based diet?

“I would have to say it was the improved recovery — I have been training seven days a week for the past five and a half years and I don’t know too many non-vegans who can do that. I have also competed in over 150 running races, of which I have won 50%. Since going vegan I have been sleeping better and have more energy, plus I’m a happier person — looking back to when I used to eat meat, I used to get angry really quickly but since switching to plant-based foods, I am a lot more relaxed and not so easily aggravated.

After being vegan for a few months, I also got to see that there is a lot more to it than just my own personal increased recovery. That there are millions of animals that die and suffer every single day. I know that I will never have any animal products even if I stop running.”

Are you a vegan health and fitness advocate?

Check out these recently released, dynamic documentaries on plant-based eating and sports. James Cameron’s The Game Changers and Santino Panico’s From the Ground Up are already exciting the public about the health and fitness benefits of plant-based eating. And, keep your eyes open for the release of Running For Good, which follows world-record marathon runner Fiona Oakes in her attempt to compete in the “toughest foot race on earth.”

Consider screening one of these groundbreaking vegan sports documentaries in your community. VegFund is eager to support vegan advocates in sharing these powerful films. Apply for grant funding to cover the film’s license as well as certain event-related costs.

VegFund would like to thank Meagan Duhamel, Anthony Mullaly, Anastasia Zinchenko, and Vlad Ixel for taking time out from their busy training schedules to speak with us and share their valuable insights on how the power of plants have helped them fuel their sporting achievements.

2017 – Year of the vegan

Five major wins for veganism in 2017 setting us up for a successful year ahead

We’ve seen so much progress in the vegan world over the past twelve months that it’s safe to say that 2017 was the year that veganism went mainstream. And that makes 2018 an exciting year to advocate for veganism!

A quick look at Google Trends shows a marked growth of interest in veganism over the past two years. Plant Based News recently reported on a study by market analyst, GlobalData Retail supporting this trend. Molly Johnson-Jones, senior analyst noted, “I don’t think it’s a fad. I think it’s a genuine shift.”

Google Trends graph - vegan

But what factors are influencing this recent growth in interest in veganism? Social media and the easy availability of information on vegan living, foods, and recipes have certainly played a major role. But what else is spurring this trend? Are we entering an era of more deliberate thought about what we choose to eat?

We’ve highlighted five of the big vegan wins from 2017 that are already setting a precedent for 2018.

  1. A record number of media hits

Throughout 2017, mainstream media platforms around the globe, whether online, print, or television, ran news and opinion pieces on all things vegan — from HuffPost and The Washington Post to Sky News and The Guardian — so many that it’s becoming a challenge to keep up with all the coverage.

  1. Three influential documentaries hit global screens

2017 brought a diverse mix of vegan-themed films to global screens, from What The Health by the creators of the award-winning documentary Cowspiracy, Netflix’s very own action-adventure, OKJA, and The Last Pig, screened at film festivals and in communities across the world — something to suit everyone’s taste.

Consider screening one of these groundbreaking vegan films in your community this year. Find out how VegFund can support you today.

  1. Big brands and supermarkets jumped on the vegan bandwagon

Ben & Jerry’s launched a dairy-free range. Yes, that’s right — you can now indulge in many of their classic ice-cream flavors! That may be a good thing or bad thing, but it’s dairy-free, so we’ll take it, thank you. Stock up on a few tubs for your next food sampling. They’ll be a hit with passersby.

Major international dairy brand Danone entered the plant-based arena through its acquisition of WhiteWave, producer of well-known organic, non-GMO, plant-based brands such as Silk and So Delicious.

Tesco expanded its Free From range, adding a number of new vegan products, and then topped off their efforts nicely by launching a plant-based line of convenience foods — Wicked Kitchen — a great way to ring in the new year.

  1.  Celebrity influencers embraced plant-based living

More influential figures, including actors and elite athletes, embraced plant-based living during 2017, claiming it to be the best decision they’ve ever made and adding themselves to the ever-growing list of famous vegans. Celebrity influencers who switched to a plant-based diet in 2017 included:

  • Laverne Cox of Orange is the New Black
  • Lewis Hamilton, Formula One world champion race car driver
  • Edie Falco, known for her role as Carmela on the HBO series The Sopranos
  • Ne-Yo, R&B Singer
  • Anthony Mullally, international rugby player

… to name just a few!

  1. Chain restaurants rolled out new menus

“Can we see the vegan menu please?”

“Yes, of course. No problem at all.”

… just a normal exchange when you walk into a fast-food or chain restaurant these days!

Building on progress seen in chain restaurants, cafes, and takeouts during 2016, many global chains added even more vegan options to their menus in 2017, making it easier than ever before to eat out with friends and family or grab something when you’re on the move.

Veganism is thriving

It’s not uncommon these days to overhear people talking about eating less meat and discussing plant-based alternatives when you’re out and about. The vegan conversation has officially broken into mainstream dialogue, and it’s expanding by the day.

A recent U.S. study from Mintel states:

“non-dairy milk sales have seen steady growth over the past five years, growing an impressive 61 percent since 2012, and are estimated to reach $2.11 billion in 2017.”

More and more studies are suggesting that plant-based food will be the biggest food trend in 2018.

What better time than now to be advocating for a more compassionate world? Whether you’re advocating for human health, the environment, or animal rights, these wins from 2017 will surely help make your work a little easier in the months to come. After all, food is the way to our hearts, right?

We can’t wait to see what this year has in store for veganism and for your outreach activities. And, don’t forget that VegFund is here to help. Find out more about our grant programs today!

What are your vegan outreach plans for 2018? We’d love to hear from you. Leave us a reply by commenting on this post.