Cruelty-free takes the fashion world by storm

The future is fur-free

A recent surge in public and governmental awareness about the cruelty involved in factory fur farming is thanks to the tireless efforts of animal advocates across the world.

Animal rights activists — from grassroots to our largest AR organizations — are persuading governments and communities to change policies and legislation for the benefit of animals who suffer in this cruel industry.

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Image: Mink on a fur farm. Quebec, Canada, 2016. Jo-Anne McArthur/We Animals.

 Top fashion brands embrace fur-free

The growing trend in fur-free fashion is being spearheaded by some of the world’s leading fashion designers, who are helping pave the way to a fur-free future in fashion.

Over the past year, we’ve seen top fashion brands including Gucci, Michael Kors, Versace, and Maison Margiela commit to going fur-free. Read more in Vogue’s recent article on this topic.

John Galliano, Creative Director of Maison Margiela told Vogue that he changed his perspective on fur after a conversation with an animal rights activist. His beloved dog, Gipsy, also played a part!

“Galliano has been thinking on the idea of a “new glamour” and about what the modern woman really wants — and more and more, that doesn’t include fur.”

In an interview with The Guardian, Donatella Versace said:

“I don’t want to kill animals to make fashion. It doesn’t feel right.”

City and country-wide fur bans on the rise

In January, the Norwegian government became the first Nordic country to ban fur farming by announcing its plans to phase out all fox and mink farms by 2025. Shortly after, in a remarkable move, city supervisors in San Francisco voted to ban the sale of new fur products. This ordinance, set to go into effect on January 1, 2019, will make San Franciso the first major U.S. city to ban the sale of new fur products. Two other California cities, Berkeley and West Hollywood, outlawed fur sales in 2013.

Momentum is building, but there’s still much work to be done. In many countries where fur farming is banned, the import and export of fur is still prevalent. The ongoing efforts of anti-fur campaigners around the globe are as relevant as ever.

ACTAsia showcasing fur-free fashion in China

VegFund grantee, ACTAsia is taking the fur issue in China head-on through an innovative campaign to educate consumers about China’s central role in the global fur trade and showcase compassionate alternatives. In a country where very little attention is given to the cruelty inherent in factory fur farming, ACTAsia’s focus on this issue is breaking new ground.

Ms Pei F. Su, founder & CEO of ACTAsia told Newswire:

“China has become the biggest fur manufacturer and fur consumer country because of a lack of animal protection laws and caring for life education. In addition to abusing animals, this industry is damaging the environment and toxic chemicals dangerous to human health have been repeatedly found in fur clothing”.

In 2016, ACTAsia, in collaboration with Green & Gorgeous, hosted their third successful Fur Free Fashion Show, which attracted more than 300 attendees and reached tens of millions more through media coverage. In May 2018, they will host their  fourth Fur Free Fashion Show with a VegFund-supported “Compassionate Choice Gala Banquet,” in Shanghai — the largest and most influential city in China, and its fashion capital.

“It is a major and ground-breaking accomplishment to present the fashion show and gala plant-based dinner in the economic and cultural center of China” ~ ACTAsia

The goal of ACTAsia’s Fur Free Fashion Show is to showcase a vegan lifestyle on an international stage as a “compassionate, environmentally-friendly and trend-setting way of life.” Activists plan to use the event to reach a diverse audience, including fashion designers, clothing manufacturers, celebrities, singers, models, and event attendees.

There are five key outcomes they strive to achieve from this event:

  • to raise awareness of the issues relating to animal exploitation in the fur industry
  • to present a plant-based diet as trendy, high-status, and compassionate to influential attendees and to millions through media outreach
  • to demonstrate that a plant-based gala dinner can be tasty, satisfying, and high-style, and in sync with an image of the Chinese as economic and cultural leaders
  • to provide consumers with humane shopping options and encourage fashion designers and manufacturers to produce products that are sourced humanely
  • to promote the Fur Free Retailer campaign in China and encourage more Chinese fashion retailers, brands, and celebrities to join and support the campaign.
Image: Catwalk from 2014 Fur Free Fashion Show. ACTAsia, 2014.

Image: Catwalk from 2014 Fur Free Fashion Show. ACTAsia, 2014.

“Each year the show has increased in size, duration, attendees, and media attention. Last year’s show had a media reach estimated at more than 100 million. Importantly, the show has become a networking opportunity for animal advocates across China. In a country that plays an oversized role in determining the fate of our civilization and myriad other species, this is a place where personal connections can ripple through a nascent movement at a critical time.” ~ ACTAsia

Founded in 2006, with the purpose of “helping Asian countries evolve into compassionate societies respectful of all forms of life,” ACTAsia applies a strategic and innovative approach in its advocacy efforts to maximize its impact. Follow the latest from ACTAsia, including their upcoming Fur Free Fashion Show, by following them on Facebook and Twitter today!

Interested in hosting an event like this one in your community? Check out VegFund’s Merit Award program guidelines for more information and to apply.

 

VegFund Research at NEVF!

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On April 26th, as part of a new research initiative to learn more about how VegFund’s programs affect dietary behavior, VegFund sponsored a screening of Cowspiracy: The Sustainability Secret at the wildly successful New England VegFest (formerly Worcester VegFest), along with a survey to film viewers.

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Thousands of people – most of them not yet vegan – attended this free festival full of great vegan food, cruelty-free companies, animal advocates, and eye-opening talks.

The screening was well-attended, with a full room of about 120 viewers who were exposed to the shocking impact of modern-day agriculture on the environment and animals. Withe the assistance of several volunteers, VegFund’s Amanda Riley distributed a survey to these viewers to learn about their dietary habits and whether they were influenced by the film. We will follow up with them on their dietary habits after one month.

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Vegan Treats!

Given the proven power of documentaries, we are very excited to see what more we can discover about the effectiveness of screenings, so we can incorporate any insights into our programming.

Embrace and Encourage: Lessons from Three Decades

Speech, as prepared, for the 2015 San Diego VegFest
Matt Ball, Senior Advisor

Before we open it up for discussion, I want to share a bit of my story with you, as a way to frame some of the lessons I’ve learned about being vegetarian since I first stopped eating animals nearly 30 years ago.

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Loved meat, and groovy pants!

Growing up, and then when I went off to college in 1986, I was not even close to being a vegetarian. I loved going out to eat (in my funky pants!). I loved steak and pizza. I didn’t like any vegetables except corn on the cob.

But then, my roommate in college was an older transfer student, two inches taller than me and probably 70 pounds heavier. Fred was an imposing guy. He was also a vegetarian. And of our circle of friends, he decided I was the most likely to change, so he regularly told me about the cruelty of factory farms and industrial slaughterhouses.

Believe me: I did my best to tune him out.

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I didn’t want to know anything about what went on. But before the end of the year, I had stopped eating animals. I lived on the cafeteria’s Captain Crunch, and cheese sandwiches on white bread. And french fries — lots of french fries. Not surprisingly, I wasn’t particularly happy. My Mom was sure I was doing permanent harm to my health. I couldn’t really argue.

So I went back to eating meat.

But I was never able to put what was being done to animals completely out of my mind. I had lost the bliss of ignorance.

ideas1The next year, I lived in an apartment, responsible for my own food purchases. One day, I was looking in the mirror and the thought just came to me: “How can I consider myself a good person if I continue to eat animals?”

I had no answer.

I have never eaten meat since.

After that, I joined the local animal rights group. I learned about the reality behind eggs and dairy. But again, I didn’t immediately jump to veganism. I bought free range and amish products — “happy” eggs and dairy, if you will.

Again, I evolved over time. The more vegans I met, the closer I came to being vegan myself. Eventually, I stopped eating all animal products and entered the next stage:

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The angry vegan.

As I discuss in the essay, “Letter to a Young Matt” (in TAA):

I had finally, finally come to recognize the brutality that went on behind the scenes. But it seemed almost no one around me cared. Even worse than that, they mocked and attacked me for being vegan! I mean, not only did they support cruelty, but they ridiculed me for not eating animals!

Of course, I had to show them: how ethical I was, how much cruelty I could purge from my life, how far I would go for the animals. Being vegan became my defining characteristic, and I became obsessed with justifying and glorifying veganism (and, thus, of course, myself).

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Debates about language, philosophy, and hypotheticals all took on vital importance. I had to take part in any protest that came along: driving long distances, being out in sub-zero weather, getting arrested. I couldn’t “turn my back” on the animals. I was just that dedicated!

Now don’t get me wrong: I don’t blame Young Matt. In the face of what is being done to animals, being angry is entirely justified. Feeling desperate to “do something, do anything” is understandable. And coming up with new arguments, new claims, new chants and slogans and protests … well, it all seemed logical at the time.

I had one more lesson to learn, which I had to learn the hard way.

I finally realized that the irreducible heart of what matters is suffering. Back then, even though I was absolutely sure I knew everything, I really didn’t know anything about suffering. Since then, though, I’ve developed a chronic disease and have experienced times when I thought I was going to die, times when I wished I would die. Back then, I worried about abstractions and words and principles; I argued about exploitation and oppression and liberation. I didn’t take suffering seriously. Now, knowing what suffering really is, and knowing how much there is in the world, all my previous concerns seem, well . . . to put it kindly . . . ridiculous.

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I first ended up in the emergency room almost exactly 20 years ago. I then spent months and months bouncing from doctor to doctor. It was only then, once I had first-hand experience with real suffering, that I knew my life’s true calling. Veganism, animal rights, anti-speciesism, definitions, abstractions, arguments — all these are relevant only inasmuch as we use them to actually reduce suffering.

And that’s what I’ve dedicated my life to ever since.

So what are the lessons we can take from my journey?

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First, my experience is in keeping with one key fact: the vast majority of people who stop eating animals eventually go back to eating meat. The Humane Research Council’s survey found this to be the case for about 80% of people who go vegetarian (see also Ginny Messina RD’s take).

80%!

As advocates, we haven’t had a lot of success since Peter Singer published Animal Liberation in the 1970s. Given this absurd rate of recidivism — 4 out of 5 quitting! — it isn’t surprising that the percentage of vegetarians in this country hasn’t grown in proportion to our efforts.

Clearly, we have a lot to learn if we are to make significant progress. There are two important insights from the HRC study.

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First: The data clearly shows the biggest difference between those who are currently vegetarian, compared to those who stopped being vegetarian, is that current vegetarians are motivated by “Animal Protection” — 68% of people who are still veg, vs only 27% of those who went back to eating animals. The people who were motivated primarily for health were the ones who went back to eating animals. So obviously, if we want to help animals, we should give up trying to “trick” people into going veg for health or other forms of self-interest. Rather, we will help animals the most by actively advocating for animals.

Second, the people who go veg the quickest are also more likely to go back to eating animals. I’ve seen this over and over. For example, two close friends of mine went vegan overnight. Now, neither of them are even vegetarian.  On the other hand, people who, like me, slowly evolve to an ethical diet are more likely to keep making compassionate choices.

The take away from this is to embrace and encourage everyone who has ever taken steps to help animals. I was a failed vegetarian. I bought “happy” animal products. I can tell you — if people had screamed at me, attacked me for my failings, the issue in my mind would have changed. I wouldn’t have still been thinking about animals; I would have been focused on the angry, fanatical vegans who were attacking me.

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This is backed up by the data on two levels. The first, as referenced in Nick Cooney’s book Veganomics, is that people who buy “humane” meat eat less meat than the average person, and are more likely to go vegetarian.

Related to this is the most important point: the number of animals killed in this country is going down.

Given that reducing the number of animals suffering and dying is the bottom line, it is worth unpacking this good news a bit.

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For decades, the number of animals killed in this country skyrocketed. Prompted to “eat healthy,” people replaced red meat with chickens. Since it takes over 200 chickens to provide the same amount of flesh as one cow, the move to “healthy eating” led directly to billions more individuals suffering. Given that chickens are much more intensively raised, the amount of suffering went through the roof!

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But since 2006, the number of animals killed in the US has fallen, even as the human population has gone up. Unfortunately, this hasn’t been because of a significant rise in the percentage of vegetarians and vegans. Rather, fewer animals are suffering and dying because of the number of people who are eating fewer animals — meat reducers.

Knowing this reinforces a point made previously: We shouldn’t attack or obsess over people who don’t immediately go veg — those who cut back on meat, who talk about “happy meat.”

Instead, we should embrace — and encourage — every evolutionary step anyone takes to help animals.

My example shows that the path to a compassionate life is often an uneven journey. There are many similar stories. A friend of mine went veg as a teenager, and his brother mocked him relentlessly. That brother?

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Paul Shapiro, who later went on to found Compassion Over Killing. He is a member of the Animal Rights Hall of Fame, and one of the most important voices for animals in the country.

In addition to not giving up on anyone, we should also look into what specifically causes people to change their diet in a way that helps animals. In addition to HRC’s survey, the best source of this information is a large study by The Humane League.

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Here are two graphs of the motivations for people who are veg or semi-veg. I know you can’t see these clearly, but they show that of the activist tools available to us, video is very important — documentaries and online videos. This is why my group, VegFund, focuses on the most modern tools available to us, rather than what is easiest, most popular, or what was cutting edge 20 years ago.

These graphs also show the importance of conversation, which gets to another important lesson: The power of example. I would actually put this in an even broader context:

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The impact of what we personally eat absolutely pales in comparison to the impact we can have with our example, our advocacy, and our donations. Imagine if you have a conversation with someone, or convince someone to watch an online ad, or fund the screening of a documentary, and as a result, just one person stops eating animals. With just that relatively minor effort, you will have done as much good as will be accomplished by every compassionate choice you will make the rest of your life.

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Now there’s tons more we can discuss, which is why I wrote two books and tried to keep my prepared remarks short. But before we open it up, this last point bears repeating: each one of us can have a profound impact in the world.  We don’t do this by being the angry vegan. The key to changing the world is to set aside our ego, to refuse to be driven by dogma, to refuse to give into anger and hatred.

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Instead, we can focus on positive, pragmatic, practical outreach that is entirely dedicated to helping as many animals as possible.

As I hope I’ve made clear, it was extremely difficult for me to stop trying to glorify my veganism. I was the worst offender in terms of worrying about words and definitions and winning arguments. But now, I think back to times when I was in so much pain that I wanted to die. Wanted to die. And I know there are animals out there who are going through that right now.

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You know that, too. You know that what is being done to animals right now is so brutal, so terrible, it hurts just to watch the footage. It hurts to even think about it.

Embrace your empathy! Let your fundamental compassion drive you. Your basic goodness can keep the focus on the bottom line — helping animals as much as possible — while preventing distractions like dogma and definitions.

We should do this because a truly different world is possible! When I stopped eating animals nearly 30 years ago, I didn’t believe the world could change.

Now I know it can.

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The future is in our hands. The world can change if enough of us embrace radical pragmatism and set a realistic, reasonable example. If enough of us let our advocacy and our contributions be guided by having the greatest possible impact. If enough of us recognize the unstoppable power of compassion matched with reason.

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It is an incredible time to be vegetarian. Billionaires investing in vegan companies. Brilliant, bottom-line dedicated individuals building companies to reach the mainstream, not just vegans. Food technology advancing like crazy.

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Restaurants like Veggie Grill and Native Foods spreading like wildfire and reaching an ever-increasing audience. The number of animals slaughtered going down.

We are at the start of a fundamental transformation of our society. You can play a pivotal part. Please do — and you can start by visiting VegFund.org today. As an activist and/or a donor, you can truly change the world!

Thank you so much!

matt@vegfund.org

 

Merit Award Spotlight: Twin Cities Veg Fest 2014

twin-cities-veg-fest-2014-exhibitor-hall-aboveVegFund helped fund many veg fests and other projects in 2014 through our Merit Awards program. One was the growing, annual Twin Cities Veg Fest in Minnesota, hosted by Compassionate Action for Animals. They reached about 1,500 non-vegans (about 2/3 of the total attendance) not only through a variety of vegan talks, cooking demos, and vendors, but also with their own food sampling and pay per view efforts! [Note: The food samples and pay per view cash incentives for this event were not funded by VegFund.]

The food sampling involved vegan ice cream sandwiches as well as vegan turkey and mayo sandwiches. They estimated that they gave out about 2,000 of each, and this doesn’t include the hundreds of samples given away at cooking demos or by vendors!

The pay per view reached fewer people, about 179, but most of these people were thoroughly touched by their new knowledge of the cruelties of factory farming. Most of them were not aware of the issues before and were shocked but grateful to learn about them.

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15386597762_fc6d02fd28_zOne other interesting touch was a Meatless Monday proclamation announced by Minneapolis councilman Cam Gordon. It recommends that residents practice Meatless Mondays in order to help animals and the environment (as well as their own health).

A VegFund Merit Award’s role in funding veg fests is typically, as in this case, to assist with advertising expenses that allow event organizers to attract a large number of non-vegans that they would not otherwise be able to reach. If you have a veg fest planned soon and think this funding may help you, check out our Merit Award guidelines.

The Beast, Healthy Vegan Diets, and The Death of Meat

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Beyond Meat’s High-Protein Veggie Burger Is the Best Thing to Ever Happen to Vegans (and anyone who wants to make more compassionate choices!)

The great Ginny Messina RD lays out the plan for a healthy, cruelty-free diet.

UN Endorses Veganism

The Nasdaq market warns investors of the coming “Death of Meat“!

 

Food Sampling Spotlight: VegVUW, New Zealand

vegvuw1One of the many food sampling events that VegFund helped fund in 2014 was carried out by an organization called VegVUW in New Zealand. They gave out a host of delicious vegan samples: coconut yogurt with passionfruit syrup; chocolate, vanilla, and caramel-flavored puddings; vanilla, chocolate, and plain soy milks; and almond milk. The caramel pudding seemed to be the most popular, but all of the samples triggered lots of positive comments and questions, so they were all clearly well-liked!

Overall, VegVUW estimates that they gave out over 500 food samples and 200 vegan booklets.

 

 

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VegFund is happy to help out with eligible vegan food sampling and other events throughout the world! If you’re new to applying for funding, you can start by reviewing our guidelines.