Pay Per View Spotlight: L214 – Vegan Place in Lyon, France

l214viewerYou may not know this, but VegFund offers pay per view grants to activists all over the world, not just in the US. The only difference is that viewers in the US receive $1 cash reimbursements, whereas viewers outside the US must receive non-cash reimbursements (usually a delicious vegan treat) costing $1 or less.

One group that has done some great pay per view events is French organization L214, which does events called Vegan Place, sometimes assisted by other vegan or animal rights organizations, where they set up tables in the middle of a busy location. In addition to passing out brochures and selling some vegan food to help fund their work, they offer viewers a free vegan dessert (such as a chocolate chip cookie) for watching a video about animal cruelty in France.

l214sign

An activist holds up a sign that offers viewers a free piece of cake in exchange for watching a video.

l214crowd

l214food

One pay per view event, for example, was in the city of Lyon. In this case, they were joined by the Association Végétarienne de France (Vegetarian Association of France) and a student group called Sentience. They estimate that they reached 600 people with their work that day. Of those, about 400 tasted vegan food samples and 120 watched the video. L214 activists feel that many people at these events have their thoughts and behavior influenced both by the videos and by the food samples.

If you’re interested in doing a pay per view event wherever you are in the world, please review our guidelines and then fill out an application!

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