The Brutality of the Modern Chicken Industry

Of all the animals raised to be slaughtered for food, birds are quite probably treated the worst.

Why is this the case? It is easy to just think that once living creatures are viewed as commodities, whose flesh is to be sold for profit, the brutality is inevitable.


The news organization Fusion did a deeper investigation. If you know anyone who doubts that birds suffer in today’s system, please share this with them. If you want to give these animals a voice, please consider a contribution to our work together.


Merit Award Spotlight: Twin Cities Veg Fest 2014

twin-cities-veg-fest-2014-exhibitor-hall-aboveVegFund helped fund many veg fests and other projects in 2014 through our Merit Awards program. One was the growing, annual Twin Cities Veg Fest in Minnesota, hosted by Compassionate Action for Animals. They reached about 1,500 non-vegans (about 2/3 of the total attendance) not only through a variety of vegan talks, cooking demos, and vendors, but also with their own food sampling and pay per view efforts! [Note: The food samples and pay per view cash incentives for this event were not funded by VegFund.]

The food sampling involved vegan ice cream sandwiches as well as vegan turkey and mayo sandwiches. They estimated that they gave out about 2,000 of each, and this doesn’t include the hundreds of samples given away at cooking demos or by vendors!

The pay per view reached fewer people, about 179, but most of these people were thoroughly touched by their new knowledge of the cruelties of factory farming. Most of them were not aware of the issues before and were shocked but grateful to learn about them.

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15386597762_fc6d02fd28_zOne other interesting touch was a Meatless Monday proclamation announced by Minneapolis councilman Cam Gordon. It recommends that residents practice Meatless Mondays in order to help animals and the environment (as well as their own health).

A VegFund Merit Award’s role in funding veg fests is typically, as in this case, to assist with advertising expenses that allow event organizers to attract a large number of non-vegans that they would not otherwise be able to reach. If you have a veg fest planned soon and think this funding may help you, check out our Merit Award guidelines.

The Beast, Healthy Vegan Diets, and The Death of Meat



Beyond Meat’s High-Protein Veggie Burger Is the Best Thing to Ever Happen to Vegans (and anyone who wants to make more compassionate choices!)

The great Ginny Messina RD lays out the plan for a healthy, cruelty-free diet.

UN Endorses Veganism

The Nasdaq market warns investors of the coming “Death of Meat“!


Food Sampling Spotlight: VegVUW, New Zealand

vegvuw1One of the many food sampling events that VegFund helped fund in 2014 was carried out by an organization called VegVUW in New Zealand. They gave out a host of delicious vegan samples: coconut yogurt with passionfruit syrup; chocolate, vanilla, and caramel-flavored puddings; vanilla, chocolate, and plain soy milks; and almond milk. The caramel pudding seemed to be the most popular, but all of the samples triggered lots of positive comments and questions, so they were all clearly well-liked!

Overall, VegVUW estimates that they gave out over 500 food samples and 200 vegan booklets.



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VegFund is happy to help out with eligible vegan food sampling and other events throughout the world! If you’re new to applying for funding, you can start by reviewing our guidelines.

Insightful Ideas

Here is a great interview with author Cass Sunstein on groupthink. Explains why so many groups get so far from the mainstream, and fall into the trap of the becoming only an isolated club unable to have a real impact on society.

Also: a depressing article about how believing the world is fair allows humans to rationalize bad things. Important to keep in mind when trying to get new people to start taking steps to help animals.



Pay Per View Spotlight: L214 – Vegan Place in Lyon, France

l214viewerYou may not know this, but VegFund offers pay per view grants to activists all over the world, not just in the US. The only difference is that viewers in the US receive $1 cash reimbursements, whereas viewers outside the US must receive non-cash reimbursements (usually a delicious vegan treat) costing $1 or less.

One group that has done some great pay per view events is French organization L214, which does events called Vegan Place, sometimes assisted by other vegan or animal rights organizations, where they set up tables in the middle of a busy location. In addition to passing out brochures and selling some vegan food to help fund their work, they offer viewers a free vegan dessert (such as a chocolate chip cookie) for watching a video about animal cruelty in France.


An activist holds up a sign that offers viewers a free piece of cake in exchange for watching a video.



One pay per view event, for example, was in the city of Lyon. In this case, they were joined by the Association Végétarienne de France (Vegetarian Association of France) and a student group called Sentience. They estimate that they reached 600 people with their work that day. Of those, about 400 tasted vegan food samples and 120 watched the video. L214 activists feel that many people at these events have their thoughts and behavior influenced both by the videos and by the food samples.

If you’re interested in doing a pay per view event wherever you are in the world, please review our guidelines and then fill out an application!