VegFund: Using the Most Powerful Tools Available

Our friends at the Humane League Labs did a survey of current vegans, vegetarians, and meat reducers. Here is what got people to start down the veg road:

This is why one of the main outreach actions VegFund pursues is screening documentaries. It is somewhat more difficult than, say, leafleting, but as you can see, it is so much more effective! That is why VegFund gives such priority to these events.

Congratulations to all our advocates who have put on a screening in your area. And thanks so much to all of VegFund’s supporters for making this – and all our outreach – possible!

If you want more people to stop eating animals, please click here!



An Embarrassment of Riches!

Ever tried a vegan roast you (or your friends / family) didn’t like? Now there are so many on the market, there is sure to be one perfect for you — and your meat-eating friends and family!



20 years old and still getting better!



So good, Pinnacle Foods just bought them!



Even Trader Joe’s gets into the game, and wins over meat-eaters!



All in towards winning over meat-eaters!


Field-Roast-Cranberry-Hazelnut FieldRoast

Field Roast is in the game in a big way (1, 2)!


Capitalism: A Love Story

Many of us wish that pure vegan companies will arise and take down established companies like McDonald’s and Tyson. While there are great examples (Hampton Creek Foods, Tofurky, Veggie Grill, Native Foods), these are all very small scale compared to the main food players in the country.

At his great Counting Animals blog, Harish Sethu looked at the advertising budgets (just the advertising budgets, not the operating budgets) of the major animal agriculture companies, and compared them to the full operating budget for animal advocacy groups:


This is why stories like this week’s news are potentially positive for animals: Pinnacle Foods acquires maker of Gardein vegan food line for $154M

We certainly know big companies like Pinnacle are rarely ethical paragons. But for animal liberation to advance, and a vegan world to be built, the concern isn’t whether current vegans personally like a certain company.

Rather, the issue is how quickly we can get new people to stop eating animals and start making ethical choices. And although we’d like everyone to make decisions purely on the basis of ethics, this is not about to be the case. If we are to do our best for the animals, we need to recognize that cost and convenience are key considerations for many current meat eaters.

Of course, Pinnacle could just let Gardein wither and die. But this acquisition could potentially increase the visibility (and decrease the cost) of Gardein products, reaching more new people. And if this turned out to be the case, some vegans might be unhappy, but it could well be a net advance for the animals and our overall goal of a vegan world.



Cleveland Amory once said, “People have an infinite capacity to rationalize, especially when it come to something they want to eat.”

Almost every week, there is a new attack on vegetarian / vegan eating, with meat eaters creating convoluted scenarios to try to justify killing animals to eat them. A recent example is an article posted by IFLS compared meat from cattle grazed on otherwise unusable land to plant products produced on freshly-cleared land.

We posted this to Facebook, with the request for people to make constructive comments at the original article. Readers chimed in with great insights about a wide range of topics (other animals being grain fed, suffering, environmental issues, etc.). For example, Heidi put up this article: Vegetarianism: less grain for cattle, fewer animals killed in grain fields.

Lyra shared this quote, which is worth reproducing in full:

George Monbiot:

“I should have seen it coming, but I watched in horror as the meat industry used my article to justify the consumption of all meat, however it was produced, rather than just the meat raised on food that humans can’t eat. A potential for good is used to justify harm.

“While researching my book Feral, I also came to see extensive livestock rearing as a lot less benign than I – or Fairlie – had assumed. The damage done to biodiversity, to water catchments and carbon stores by sheep and cattle grazing in places unsuitable for arable farming (which means, by and large, the hills) is out of all proportion to the amount of meat produced. Wasteful and destructive as feeding grain to livestock is, ranching appears to be even worse.

“The belief that there is no conflict between this farming and arable production also seems to be unfounded: by preventing the growth of trees and other deep vegetation in the hills and by compacting the soil, grazing animals cause a cycle of flash floods and drought, sporadically drowning good land downstream and reducing the supply of irrigation water.”

See also this chart from AnimalVisuals. And Vegan Sidekick got in on the action, too!

Thanks to all the readers who chimed in against the ridiculous IFLS article!