VegFund's Activist Resource Center

Welcome to VegFund's new and growing Activist Resource Center!

The Resource Center is designed to support to you in honing your skills in persuasive and efficient activism. You’ll find tools and training programs in the form of webinars, literature, discussions, facts and figures, and more in this space. Topics will cover areas such as event organization, volunteer management, effective one-on-one engagement, use of technology, producing literature, online content writing, and speeches/presentations, to name a few. The Activist Resource Center will be a work-in-progress. Our first training webinar was presented recently and can be viewed below. Send us your feedback and suggestions for topics you’d like to know more about: conferences@vegfund.org.

Building an Effective Online Behavior Change Campaign

Presented by: Kyle Buetzow and Luke Dringoli, Media Cause

Introduction: Leah Gage, VegFund

Online tools, techniques, and platforms have opened up a world of opportunity for issue-based activists. With the right plan in place, there's no end to the number of people you can reach or the impact you can create. But the internet is a noisy place with many competing messages, and online campaigners are challenged by limited resources and understanding how to measure real behavior change.

 

The nonprofit digital marketing experts at Media Cause will show you how to lay the groundwork for a focused and effective online campaign that considers the entire supporter journey. They'll walk you through proven messaging, social media, and email marketing best practices. They'll even show you how to impress your supporters and donors by measuring what matters most: the amount of change you've created and your Cost Per Good Done.

 

 

View the slide show summary of "Building an Effective Online Behavior Change Campaign" HERE.

 

 

Tell Stories That Ignite Change

Elizabeth Sell, No Kid Hungry

Introduction: Leslie Barcus, Executive Director, VegFund

Many of you are on the front lines of activism — you're pulling up your boots, going out into the community, and "telling stories" to inform the public about why we need vegans and vegan activists in the world to help animals. This first webinar hosted by VegFund has come from what we hear from you and what we feel is a huge need to get out good information in the best way possible to ignite behavior change. You'll be hearing from Elizabeth Sell of No Kids Hungry, who will be introduced by Leah Gage, our moderator and organizer for this event.

View the slide show summary of "Tell Stories that Ignite Change" HERE.